The full 509-company instrument is presented live during symposiums and kept offline to protect the calibration library — the core of the method.
Cohort clients and partners can request access directly.
One question per week. Four suits — Self, Execution, Identity, Alignment — each a face of the AXIS framework. Pull a card, sit with it.
A year of belief maintenance, structured as a hero's journey. Each week pairs a card with the work — and a place to write. Saved on this device.
AXIS, the Founder's Gap, the Five Tenets, the Six Pairings, and the maintenance practice. The theory behind the practice.
The instrument. Belief continuity vs. valuation, rendered as a vase, across 509 founder-led companies. Searchable, comparable.
Foundership is a practice for the founder who has to keep a belief alive longer than enthusiasm lasts. It holds that founding belief is maintenance-dependent — that it drifts the moment it stops being tended, quietly, in tone before metrics. The body of work is in three movements that share one spine.
The Deck is the weekly instrument: fifty-two questions, one pulled at a time, that surface drift before it hardens. The Journal is the year-long passage — twelve stages of a hero's journey, fifty-two weeks of structured work, each closing the gap between what you say you believe and what your actions prove. The Vase Index™ is the measurement: belief continuity tracked against valuation across a library of founder-led companies, so the Founder's Gap can be seen, compared, and read against five hundred others.
One claim runs through all of it: the distance between belief and behavior is the founder's central, recurring, non-delegable work. Nobody is coming to save you. Everything is your responsibility. Always be working.
The Deck
One question a week, for a year. The four suits map to the AXIS framework — Self (the founder's vigilance), Execution (belief made operational), Identity (who you become), and Alignment (what you exist to protect). Click any card to read it; pull one at random to begin.
The Journal
Fifty-two weeks across twelve stages of the hero's journey — from the Ordinary World to the Return. Each week pairs a card with the work and a place to write. Your entries are saved on this device only.
Reference
Vase Studio
Move the four metrics and watch the vessel respond. Belief (L1) sculpts the solid vessel — the founder's actual belief, foot to rim. Value (L3) flanks it as dashed lines — public articulation tracking through time. Energy warms the glow; Virtue rides its own axis. Hit a mode to snap the vase to a canonical signature — and learn to read the shape.